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Big Rich on the Wake Yo Ass Up Podcast

In this heavy-hitting episode, the Wake Yo Ass Up Podcast hosts sit down with Fillmore’s own Big Rich. Known as much for his lyrical contributions to Northern California rap as he is for his "Project Fillmore" community initiatives, Big Rich drops a "street Bible" worth of game on moving with purpose and integrity.

Episode Summary

This isn't just a trip down memory lane; it's a strategic breakdown of how to survive the "crabs in a bucket" mentality and build a legacy that outlasts the music. Big Rich discusses the evolution of the San Francisco street scene, the impact of gentrification, and why he chose to pour his resources back into the neighborhood that raised him.

Key Discussion Pillars

The Fillmore Legacy: Rich discusses the history of "The Fillmore" (San Francisco’s Harlem of the West) and how the loss of black-owned businesses fueled his drive to become a developer and community advocate.

From Music to Mogul: A look at his transition from the recording booth to the boardroom. He explains how he leveraged his rap fame to open doors in the corporate and political sectors of the city.

Street Politics vs. Business Ethics: One of the most intense segments focuses on the "code" of the streets and how it often conflicts with—or surprisingly translates to—the business world.

Mentorship & The Youth: Big Rich emphasizes the importance of the "Wake Yo Ass Up" mantra, urging the younger generation to stop chasing "clout" and start chasing "assets."

Fredo Bagz pulled up to the Wake Yo Ass Up Podcast and didn't hold anything back.

Beyond the music, we got into the real life of Fredo. We talked about his upbringing, the obstacles he had to overcome to stay focused, and the mindset you need to survive in this environment. Whether you are an artist or an entrepreneur, Fredo drops some serious gems in this interview that you can apply to your own life. 💎

Don't sleep on this conversation.

Wake Yo Ass Up Podcast for one of his most transparent interviews to date. 🎙️🌉

When the NHT Boyz were at the height of their Bay Area run, nobody expected the group to part ways. In this episode, Chippass pulls back the curtain on that pivotal moment in his career. He explains why the "group breakup" narrative define him and how he shifted his mindset from being a member of a collective to becoming a solo powerhouse.

Chippass breaks down the blueprint of how he built his brand on trust and a solid foundation—the two things he says caught the eye of the Ambassador of the Bay, E-40. 🏦✍️

What we discuss in this episode:

The NHT Transition: The reality of going solo and the importance of not burning bridges when the group dynamic changes.

The Sick Wid It Co-Sign: How a consistent work ethic led to a life-changing partnership with E-40.

The Power of Integrity: Why "standing on business" isn't just a catchphrase, but a requirement for longevity in the rap game.

Bay Area Blueprint: Chippass’s advice for the new generation of artists coming out of Oakland and beyond.

"A lot of people can rap, but not everyone can be trusted. Forty saw the man I was before he signed the artist I am." — Chippass